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Professional Website Copywriter Services

WebFX is a leading copywriting agency that maximizes your online and offline success with original, compelling copy that ranges from blog posts to sales content to online guides. Whether you’re looking to increase engagement, website traffic, or sales, our website copywriter services can help your business achieve its goals.

A pencil on a computer screen

We've driven over


in sales for our clients

Our client retention rate of


is unmatched

We have


specialized content writers


  • 500 words / page
  • SEO optimization
  • Up to 45 minutes of research

$150-300 / page



  • Up to 4 hours custom formatting
  • Up to 15 stock photos or graphics
  • Up to 3 hours of promotion

$600-$2,400 / page



  • Personal online guide project manager
  • Up to 30 stock photos or graphics
  • Up to 8 hours of promotion

$3,000-$4,200 / guide


Website Copywriter Services That Grow Businesses

Copy is one of the most critical components of your website.

It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store. For compelling copy that resonates with readers — and ranks at the top of search results — invest in professional website copywriter services.

With more than 20 years of experience, WebFX is a trusted choice for companies worldwide. Our copywriting team features professionals from a range of backgrounds, including technical and non-technical, to deliver accurate and persuasive copy.

Learn more about our industry-leading website copywriter services by checking out our pricing tables below.

Want to speak to a strategist now? Give us a ring at:


Website Copywriter Services

We offer five copywriting service plans, which include search engine optimization (SEO) to ensure your content earns a top spot in search results. No matter what content your company needs, our award-winning team can provide the copy — and deliver the results — that your business wants.

Curious about prices for our website copywriter services? View our pricing tables below.

SEO Copywriting Services

Turn your website into a go-to resource for your target audience, as well as industry experts, with our SEO copywriting services. This service package focuses on producing original articles and blog posts for your website. For maximum results, our team optimizes your content not only for readers but also for search engines.


Keyword Research
SEO Copywriting
Professional Editing
New Webpage Implementation
SEO Optimization for New Webpage
~500 words per
Up to 10 min research per
Strategic Keyword Use in Articles
All copy is reviewed by a Sr. Web Editor
200+ SMEs behind campaign driving results
Copywriting and Editing Add $100 / per page
Page Implementation and Optimization Add $50 / per page
(Copywriting, editing, implementation, and optimization of the new page)
$150 / per page
Need more information? Call Us: 888-601-5359 GET A QUOTE

Need more information? Call Us: 888-601-5359


SEO Website Sales and Technical Copywriting Services

Maximize your website’s performance in search results, as well as its persuasiveness, with our SEO website sales and technical copywriting services. This service package focuses on creating compelling and informative sales and technical copy that matches your brand voice and buyer persona.


Keyword Research
SEO Copywriting
Professional Editing
New Webpage Implementation
SEO Optimization for New Webpage
~500 words per
Up to 45 min research per
Strategic Keyword Use in Articles
All copy is reviewed by a Sr. Web Editor
Matching website tone to buyer persona
CTA included in website sales copy
200+ SMEs behind campaign driving results
Copywriting and Editing Add $250 / per page
Page Implementation and Optimization Add $50 / per page
(Copywriting, editing, implementation, and optimization of the new page)
$300 / per page
Need more information? Call Us: 888-601-5359 GET A QUOTE

Need more information? Call Us: 888-601-5359


SEO Ecommerce Copywriting Services

Increase your competitive edge in the online marketplace with our SEO ecommerce copywriting services. This service package focuses on developing search- and reader-friendly product descriptions that convince shoppers to bring your product home.


Optimized ecommerce product descriptions
~250 words per
Up to 15 min research per
Strategic keyword use in copy
Basic keyword research included
CTA included in website sales copy
200+ SMEs behind campaign driving results
Total $60 / per page
Need more information? Call Us: 888-601-5359 GET A QUOTE

Need more information? Call Us: 888-601-5359


SEO Long-Form Copywriting Services

Reach your target audience, as well as improve your online visibility, with our SEO long-form copywriting services. This service package focuses on researching, creating, and promoting skyscraper content, which ranges from 2100 to 5300 words. Skyscraper content is an excellent tool for reaching and converting your target market.


Word Count 1,100 to 1,400 words per 2,100 to 2,600 words per 2,800 to 3,600 words per 4,500 to 5,300 words per
Keyword Research
SEO Copywriting
Professional Editing
New Webpage Implementation
SEO Optimization for New Webpage
Research No topic research required Topical research included Topical research included Topical research included
Strategic keyword use in articles & co-citation
Linking to internal & external content
Reporting Basic Basic Detailed Detailed
Custom Graphics Up to 3 graphics Up to 5 graphics Up to 10 graphics Up to 15 graphics
Graphics sized for social media
Webpage Formatting Web page layout formatting Web page layout formatting Up to 2 hours on formatting or custom graphics/charts Up to 4 hours on formatting or custom graphics/charts
Promotion Basic promotion Up to 3 hours spent promoting and outreaching to influencers, plus paid traffic promotion
200+ SMEs behind campaign driving results
Total $600 / page $900 / page $1,200 / page $2,400 / page
Need more information? Call Us: 888-601-5359 GET A QUOTE GET A QUOTE GET A QUOTE GET A QUOTE

Need more information? Call Us: 888-601-5359


Online Guide Copywriting Services

Support your digital marketing strategy, as well as accelerate your lead generation efforts, with our online guide copywriting services. This service package focuses on producing and promoting in-depth guides, which your business can use to generate and nurture leads, such as by offering guides as an email sign-up incentive.


Word Count 5,500 to 6,500
words per
7,500 to 9,000
words per
Consultation with an experienced online guide project manager
Creation of a detailed content outline before writing begins
Professional research, writing and editing work
Keyword research & strategic incorporation of keywords throughout content
Smart content analysis with ContentGeniusFX
Development of a lead generation/capture form using one of the following options:
Option to create a downloadable PDF version of guide
Option to create a downloadable checklist
Option to create a downloadable planner
Option to create a downloadable spreadsheet
Option to create a multi-download pack (includes 3 assets)
Design and styling provided for all guide web pages
Linking to internal & external content
Creation of custom graphics 15 images 20 images
Paid traffic promotion
Access to detailed results report
Professional design and development work
Manual promotion by an Earned Media team member 3 Hours 5 Hours
200+ SMEs behind campaign driving results
Total cost $3,000 a guide $4,200 a guide
Need more information? Call Us: 888-601-5359 GET A QUOTE GET A QUOTE

Need more information? Call Us: 888-601-5359


Got questions about our website copywriting services?

Connect with our experienced strategists! Call us at 888-601-5359 or contact us online to chat.

What do WebFX website copywriter services include?

Whether you’re partnering with WebFX for blog posts, product descriptions, online guides, or long-form content, we customize your strategy and deliverables to your business — it’s how we’ve driven more than $1.5 billion in revenue for our clients.

That said, all our website copywriter services include the following:


As a part of your copywriting package, our team researches relevant and valuable keywords to your industry, products or services, and target audience. From our discussions with your team, as well as our analysis, we can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy.

"We can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy"

Unlike other copywriting agencies, we power our keyword research with IBM Watson. This machine learning and artificial intelligence software powers ContentGeniusFX, our exclusive content marketing platform. With ContentGeniusFX, we can access billions of data points to develop a data-driven keyword strategy.


For your business to succeed, it’s essential to have professional, well-written website copy. That’s why we feature a dedicated team of copywriters and copy editors. Their industry backgrounds range from technical to non-technical, which allows us to match your business with a knowledgeable and experienced copywriter.

Our team also ensures the accuracy of your content by conducting in-depth research into your industry. We follow your brand guidelines too, which allows our copywriters to produce targeted copy that not only appeals to your target market but also converts them.


We do more than write compelling content for your website — we also optimize it for search engines. By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content.

"By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content"

With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.


For your content to start performing, it’s essential to publish it on your site. That’s why our website copywriter services include webpage implementation. Once your team reviews and approves your content, our team uploads and publishes it on your website.

Depending on your website copywriting services, our award-winning design team also produces visuals for your content. For example, our long-form content copywriting services include up to 15 stock images or graphics to help your copy connect with readers.


Choose WebFX as your partner, and you receive immediate access to our innovative and proprietary marketing platforms. The world’s most advanced AI software, IBM Watson, powers our technology suite — MarketingCloudFX.

"The world’s most advanced AI software, IBM Watson, powers our technology suite — MarketingCloudFX"

MarketingCloudFX includes 10 tools, including ContentGeniusFX. Additional features include LeadManagerFX, which tracks your lead generation efforts, as well as CompetitorSpyFX, which monitors the SEO strategy of your competition. MarketingCloudFX also comes with the industry’s leading return on investment (ROI) software.


We focus on personalized strategies, whether it’s for our website copywriting or content marketing services. That’s why, when you partner with WebFX, we match you with a dedicated account manager that invests the time to learn your business, industry, and goals.

Our unique approach results in unparalleled professional copywriting services. By understanding your company, your dedicated account manager can develop an original and data-driven strategy for your business, which is how we’ve generated more than 4.6 million leads for our clients — and that’s just in the past five years.

Why partner with WebFX for website copywriter services?

For companies worldwide, WebFX is a trusted choice for website copywriter services. From established enterprises to thriving mid-sized businesses, we’ve partnered with organizations from a range of industries — and helped them achieve their biggest goals, from increasing revenue to creating jobs.

Learn more about why businesses choose WebFX as their long-term partner:


At 91 percent, our client retention rate is unparalleled. It also demonstrates why our client recommendation score is almost 500 percent higher than the industry average. Unlike other copywriting agencies, we become an extension of your team and measure our success by yours.


With more than 20 years of experience, we’re one of the most experienced full-service digital marketing agencies. Our history emphasizes not only the expertise of our team but also the ability of our company to adapt to new technologies, like voice search, and the latest SEO updates, which keeps your business ahead of the curve.


When we say we measure our success by yours, we mean it. Since our start, we’ve generated billions of dollars in revenue for our clients. In the past five years alone, our data-driven, personalized digital marketing strategies have produced more than $1.5 billion in revenue for our clients.


The work of our team doesn’t go unnoticed by industry professionals. We’ve won more than 50 awards for our innovative strategies, demonstrating that our team doesn’t settle for “good enough.” Instead, we go the extra mile, delivering customized, performance-driven strategies that achieve your goals — and then some.


We feature a team of more than 200 award-winning digital marketing specialists. As leaders in their field, our team provides your company with competitive strategies and results-driven copy that pushes your business forward and your competition backward. Plus, you get to work one-on-one with a dedicated account manager.


As a full-service digital marketing agency, we have the resources to develop proprietary tools and technology for our clients. From MarketingCloudFX to ContentGeniusFX, our team has access to some of the industry’s most advanced marketing software, resulting in data-driven strategies that competitors can’t match.

Ready to see what WebFX can do for your website? Contact us online today or give us a ring at 888-601-5359!

More about WebFX website copywriter services

Want to learn more about our five different website copywriter services? Get an in-depth look at each below:


More than 70 percent of businesses and 80 percent of consumers turn to search when researching an upcoming product purchase. With our SEO copywriting services, which focus on producing blogs and articles for your website, you can capture users in the early stages of the buying funnel — and then guide them to conversion.

We maximize the impact of your original articles and blog posts by researching your target audience. Our team learns their pain points and wants, which allows us to develop content that appeals to them, plus supports your digital marketing goals.

A statistic on search behavior of businesses and consumers

Our copywriting team also helps your copy appear in relevant search results by including keywords that coordinate with your content’s topic. For example, an article that discusses how to landscape a front yard may feature the keyword, “front yard landscaping ideas,” in a few paragraphs. 

Incorporating relevant keywords into your content helps your website rank for high-value searches related to your business. If you’re a landscaper, for example, a blog post about landscaping front lawns allows you to reach some of your target audience.


Whether you’re looking to add content to a new service page or update existing service pages, our sales and technical copywriting services can match your needs. When you select this service, our award-winning digital marketers develop a content and keyword strategy for your service pages.

Our copywriters then write your reader-friendly and search engine-friendly copy. This targeted copy helps boost your website’s rank in search results, which leads to more high-value traffic to your site. For users, this copy is persuasive and convincing, which maximizes your conversions.

Like our SEO copywriting services, we invest the time to learn your business, industry, and target market. It’s all apart of our commitment to developing a personalized strategy, as well as working as an extension of your in-house team.

No matter your industry, target market, or product, this service is an excellent option.


We know that different businesses in different industries have different needs. That’s why we offer website copywriter services for product descriptions. If you’re an ecommerce store, this service is a tremendous help to your team, as it ensures all your products have compelling, informative, and search-friendly descriptions.

A statement on the value of ecommerce copywriting services to companies

Use our copywriter services to not only create descriptions of your products but also help them rank for high-traffic keywords that can bring more shoppers to your site. For maximum impact, our copywriters invest the time to research your product’s uses, features, and market. That investment creates copy that converts.


Shoppers, as well as search engines, love long-form content — also known as skyscraper content. This content draws readers to your site and keeps them there longer. It can also direct them to helpful, related content, like a blog post, article, or even a product page.

What is long-form content, though?

It’s a specialized form of web copywriting that answers a question or provides solutions to a problem. A skyscraper piece of content often includes specific, actionable details that keep users hooked. The best part is that long-form content comes with the best chance of maintaining a high ranking over time.

For the best results, we recommend our outreach or promotion services for long-form content. While it costs $600 per asset, it helps your content reach its target audience — it can even lead to your skyscraper post becoming a viral hit.


Our website copywriter services also include in-depth online guide copywriting.

Compared to long-form content, guides are even more extensive. They also have the potential to pay some serious dividends, as your business can repurpose them for generating leads, earning email subscribers, and more. For example, companies often offer guides for free, in exchange for a user’s email address.

With this copywriting service, you can reach out to potential customers and offer them something of value — a guide that answers their questions, resolves their problems, and connects them with the product or service they need.

Want to learn more about our online guides? Check out this example:

Smart Touch Energy: Guide to Home Heating Systems

A home heating oil company, Smart Touch Energy collaborated with WebFX to create a branded online guide about home heating systems. The content dives into the seven different energy systems available for homes, providing users with accurate, up-to-date information on their options.

Smart Touch Energy online guide

With this guide, Smart Touch Energy connected with its target audience, plus achieved the following:

  • Ranks for more than 1700 valuable organic keyword phrases
  • Ranks in the number one, two and, three position for 40 keywords
  • Earns more than 1000 visits each month
  • Receives monthly traffic worth more than $5000

These are tremendous accomplishments, especially when you consider that 33 percent of all search traffic goes to the number one position. With the guide’s competitive rankings, Smart Touch Energy has a unique advantage against its competition.

WebFX helped Smart Touch Energy earn these results with strategic keyword research.

We also used artificial intelligence and machine learning. With MarketingCloudFX, our proprietary software powered by IBM Watson, our team created a data-driven keyword strategy that our copywriting team developed into a one-of-a-kind guide.

"With AI and machine learning, our team created a data-driven keyword strategy that our copywriting team developed into a one-of-a-kind guide"

With our promotional outreach efforts, which included connecting with influencers in the industry, our team also helped Smart Touch Energy earn valuable exposure. That exposure, as well as the quality of the guide, resulted in more than 40 industry websites — and counting — to link or share the guide with readers.

All this effort resulted in an in-depth online guide that continues to drive results for Smart Touch Energy.

Want to learn more about our copywriter services and how they can help your business? Contact us online!

Do any digital marketing services from WebFX include professional copywriting?

With the digital marketing industry worth almost $120 billion, it’s not surprising that companies adopt multiple Internet marketing strategies. Many businesses invest in not only their website but also their social media and online advertising campaigns.

That’s why we include our website copywriter services — at no additional fee — with several of our digital marketing services. For example, you can collaborate with our award-winning team to produce content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.

Learn more about the four digital marketing services that include copywriting:


With voice search accounting for almost half of all searches, it’s becoming critical for companies to create and optimize content for voice search. That’s why our voice SEO services provide your business with content specifically for voice search.

Why do you need separate content for voice search?

People search when speaking to their voice assistant, like Google Assistant, Siri, or Cortana, differently. Instead of typing, “front yard landscaping ideas,” they ask, “How do you landscape a front yard?” Voice searches also generate a single search result — a featured snippet.

That means only one website earns exposure, which is why it’s vital to produce content optimized for voice search. With that kind of copy, your company can obtain the featured snippet and take away valuable traffic from your competitor — and our team can help you do it.

A statistic on voice search and its value to companies

How do we do it?

As a part of our unique strategy, we write each word with your target market in mind. We figure out who they are, what they like, and what they want. Then, we develop copy that speaks directly to your target audience. Our team understands, however, that to reach your audience it’s essential to include the right keywords.

That’s why we create reader- and SEO-friendly content.

Creating this kind of content helps your website convert leads, increase phone calls, drive quote requests, and convince your customers to make a purchase. The best part is that, while we work with search engines, we don't sacrifice the quality of your website's copy to appeal to Google, Yahoo!, or Bing.

Search engines prefer when website copywriting appeals to readers, as opposed to programmed algorithms. So, when we say we'll help make your business more visible in search engines, as well as more appealing to your target audience, we mean it — and we won't lower the bar for quality while we do it.


If you’re investing in our PPC services, it includes copywriting for your advertising campaign. This type of copy features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it's the meat and potatoes of marketing. Lots of "ROI's," "maximizing," and "ensuring."


Well, when you research PPC, you're probably in a "numbers" mindset. PPC is a budget-centric service: you pay, get traffic, convert it, and get the investment back. The best way to discuss all of that is with straightforward business language.

Our ability to produce PPC copy also demonstrates how our SEO copywriting services can adapt to your preferred brand voice and tone. If you’re looking for cut-and-dry, no-nonsense copy — which works great for some industries — our team can do the copywriting research and production to hit that nail right on the head.

We want to impact your bottom line — it’s how we measure our success.

That’s why our versatile copywriting team can adapt to your preferred tone and brand voice with ease. Whether you’re looking for a laidback voice for your blog or a no-fluff tone for your service pages, we can meet your expectations.


Our social media management services also include copywriting.

Compared to your website and ad copy, your social media profiles probably have a less formal tone. Just look at our social media pages. They’re more casual and laidback because that coordinates with the Facebook, Twitter, and Instagram mindset — casual, social content.

A statement on how businesses should use social media

Social media is more about concepts than numbers and more about crafting an audience than converting a sale, so it has a lower emphasis on maximization and returns. That’s why our copywriting for social media focus more on brief and creative posts that still engage users.

With social media, you can expect a fun, light-hearted, and casual tone — in most cases. We create posts that have the most impact on your target audience by conducting in-depth research on your audience and their social media preferences.


Partner with WebFX on your email marketing campaign and our talented copywriting team can make developing, writing, and sending emails simple. Not only does email marketing boast a tremendous ROI of $44 for every $1 but it also helps your company generate and nurture leads.

For email marketing, our team continues to write copy tailored towards your target market. We also focus on developing content that appeals to your subscribers, as well as their position in your buying funnel. This approach helps us nurture and convert high-value leads for your business, which generates additional revenue for you.

We also feature proprietary email software, MyEmailFX, to make managing, sending, and monitoring your email strategy hassle-free. It also allows your company to personalize your emails, which can lead to better open and conversion rates.

Why is website copywriting so important?

Debating about whether your company should invest in website copywriting? Consider these five benefits:

  1. Users rely on search to buy: In most cases, visitors to your site probably come from search — or a website that links to yours. Around 80 percent of users admit to starting their search for a new product on a search engine, like Google. If your site wants to appear in those relevant searches, you need content optimized for not only search but also readers — and for that, you need A+ copywriting services.
  1. Search engines love content: While your company can optimize your existing content for search, it’s not enough for Google, Bing, and other search engines. Today, they want to provide users with the best content possible, which means your website could fail to rank on the first page of search results if it doesn’t provide users with helpful, informative content. That’s where our team can help.
  1. Users depend on content: For consumers, online content is everything. It provides answers to their questions, recommendations for their next purchase, and details on their product or service of choice. Without compelling and informative copy, it’s a struggle to convince shoppers that your business is their best option — our experienced copywriters can change that.
  1. Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
  1. Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.

Want the best website copywriting services for your business?

In today’s competitive online market, your business demands a website with A+ copy. With more than 20 years of experience, plus a dedicated team of writers, WebFX is the trusted choice for professional copywriting services. Partner with our team to improve not only your website but also your bottom line.

Get a free quote for our website copywriting services by contacting us online or call us at 888-601-5359!

For verified ratings of our marketing services, please view our:

WebFX Agency Rating: 4.9 out of 5 with 130 ratings

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