If you’re looking for a way to grow your Atlanta business, Internet marketing is the answer. Though there are many different Internet marketing strategies you could use to grow your business online, one of the best options is SEO, or search engine optimization.
The three-letter strategy drives major results for clients, in the form of traffic and conversions, but how can it work for your Atlanta company?
Read on to find out!
If you’d like to speak with an SEO specialist before reading on, you can give us a call at 888-601-5359, and we’d be happy to chat!
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
SEO is a combination of smaller tactics that work together to increase traffic to your website. In short, it works to drive your website to the top of search engine results pages, which will increase the number of clicks to your website, and eventually, increase conversions.
It’s important to be on top of search results pages because the first five results alone receives over 67% of clicks. That doesn’t leave much room to rank anywhere below the fifth position, and even ranking number five is pushing the limit.
But how does SEO work to get your website to the top? There are a few micro tactics within SEO that do the trick.
Creating beneficial, informative content is key. After all, content is what ranks in search engines, and without it, you won’t have anything to rank.
Google’s job is to serve users with the best possible results for any given query. That being said, you should write content about what you know best — your industry and your services.
Before doing so, it’s necessary to do keyword research to determine what keywords your audience searches for most often. That way, when they use it as a query in Google, it will be able to show up as one of the results since you’ve written on that topic.
Google loves fresh content, and creating a blog for your Atlanta business is a great way to ensure that Google trusts and recommends your site.
You could create a blog on pretty much anything that has to do with your products and services. You could have an employee spotlight format, a new product format, or even a day-in-the-life format.
No matter what you choose, creating a lot of new, fresh content is key.
As we mentioned, it’s super important to do keyword research before writing content.
Why? Because it allows you to target users by the keywords that they’re searching.
You can use tools like Ubersuggest.io to find the most beneficial keywords in your industry, and write pages based on those keywords. Tools like Ubersuggest will tell you important information like the search volume of each keyword, the cost-per-click, and the competition.
Keep in mind that the more popular a keyword, the harder it’ll be to rank for it. That’s why it’s extremely beneficial to target keywords that are more like phrases. We call these long tail keywords.
They’re far more specific than a general keyword, and less people search for them, which makes them easy to rank for in search results. We call these keywords low-hanging fruit.
In order to rank highly in search results, try targeting keywords with “Atlanta” in the phrase. Not only will this help users in your geographical area find you, but it’ll set you apart because you’re using a long tail keyword.
For example, if you sell prom dresses in Atlanta, you could write a page specifically targeting “Atlanta prom dresses,” or to go even further, “tulle prom dresses Atlanta.”
This is a hyper-specific page that targets a unique audience — and chances are, once users land on this page, they’re ready to convert. Since they searched something so specific, we know they already know what they want.
User experience is another micro tactic that helps propel your website to the top of search results.
Google not only wants to serve users with the most informative content, but they also want to make sure that the websites they provide offer a great user experience to site visitors.
This includes things like an effective navigation bar so that users can quickly and efficiently find what they need on your website, images throughout the text, videos, infographics, and more.
When you create a great user experience for site visitors, Google notices, and you’ll be rewarded.
WebFX has partnered with numerous local business in Georgia to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
If you’re looking for a dedicated SEO company to serve your Atlanta business, you’ve hit the jackpot. Not only does WebFX provide SEO services, but we’re a full-service digital agency, which means we provide other Internet marketing strategies including:
When implementing an SEO campaign, it’s often helpful to consider a second or third Internet marketing strategy, since they nearly all work in conjunction with each other. For example, SEO and PPC are a match made in heaven, and if you want to increase traffic to your website, you should have a fantastic web presence.
No matter what combination of Internet marketing strategies you’re interested in, WebFX can help.
You’ll receive a dedicated account specialist that will guide you through the process of SEO and beyond. We don’t believe in cookie-cutter strategies, so we’ll be sure to provide you with the perfect strategy for your unique company.
If you’d like to learn more, you can contact us online today for a free quote, or you can call us at 888-901-5359.
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